About aws

Exhibitors

If you are thinking about exhibiting then you really need to read this...

Asian expats or British Asians live in areas all over the UK, but if you’re looking for where to find a real Asian community spirit, then there are a number of areas across the United Kingdom, that are very popular with the people from the Indian sub continent. East Indian people represent an estimated 4.9% of the population in total – this equates to around 3,078,374 people according to the National Office of Statistics.

Exhibition stands and sponsorship opportunities are regularly available please contact us to see what we can do for your company or brand.

We offer flexible options and working conditions, you can have a shell scheme booth or simply take an empty space, so you can build a bespoke display.

We offer an all-inclusive deal with no hidden extras. Tables and chairs are available subject to availability at no cost to you. Build up time is allowed in most cases the day before or early in the morning on the day of the event, we allocate times of arrival and every assistance is given to try and create a smooth transition from your vehicle in to the venue, we do encourage exhibitors to come prepared bring trollies etc where possible and creating a checklist is very important, extra manpower is at your disposal if required subject to availability.

We are one of the few exhibition companies that try and keep a comprehensive list of handy items for our exhibitors such as staple guns, sticky pads, velcro and pairs of scissors in our own tool box. Please ask at the front desk if you need something and we will always try and help.


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Booking your stand...

So how much does an exhibition stand 'really' cost?

Isn’t this the question we all want an answer to? 

How much does an exhibition stand cost?

The truth is neither this blog, nor any other will be able to answer this for you accurately. 

The cost of exhibiting varies from show to show and is completely dependent on the type, design and style of stand you want.  

What we can do however is look at which areas of exhibiting you should be investing in and what it is you will be paying.

First things, first… Where do you start?

You have done your research and decided on your exhibition strategy right?  

So you already know what would constitute success at your next event and what the potential return on investment you hope to make. It is vital, ‘VITAL’ prior to embarking on a marketing strategy involving exhibitions and trade shows that you know where you want to exhibit and why, who are you looking to attract? 

Are you looking to sell a product or network? Are you planning on exhibiting at multiple shows or just hit one show big! 

Once you have all that down where do the costs begin? 

First of all, you have to a book stand space. The cost of stand space varies depending on the show but you should be looking to pay anything between £100 - 500 per sqm for a space only stand. This effectively buys you an empty space for you to fill as you, like (barring any show terms & conditions). Make sure you book early for prime locations and early bird discounts.

If a top quality bespoke designed stand is a little out of reach for your first show then a shell scheme booth may be better suited to you. 

These will usually cost you the same as the space only plus supplementary costs per electric sockets and additional lights only if required. You will be provided a pre-built stand booth featuring back/side walls and fascia for you to display products and graphics on, these are usually white or in some cases black, so do your research as to what works for you and your colour scheme. This is a much cheaper option than a bespoke exhibition stand however, standing out from your competitors becomes much more difficult.

Design Costs;

The one absolute essential thing you must invest in to be successful at your next show is design. You cannot do this yourself, you cannot approach any joinery or construction firm and produce a sketch and expect results. 

Design is far more than simply producing the most original and aesthetically pleasing looking stand. A great design can increase your footfall, it can help you attract the right delegates and most importantly set you apart from your competitors. 

Your stand needs to function and not simply look great. Trust the experts, do your research, put in the work that is required on your design brief and let a designer do what he does best, create for you an excellent stand design.

To buy or not to buy

So you have booked your stand space and approached a stand designer. Now let’s deal with the elephant in the room. Buying a bespoke stand isn’t like buying a washing machine or a fridge. You don’t simply hand over money and walk away with a product to use at your leisure. Buying a stand is much more like buying a car on hire purchase. When you approach a designer or agency you are asking them to provide you a design for a stand and then provide their expert services to deliver that stand to the show of your choice on time and on point. 

Once the show is finished that stand needs to be removed from the show usually under restrictive time frames, often in a matter of hours. Remember the stand holds very little value without the expertise to remove, store and refurbish the stand for a later show. 

So, you hire the stand with the option to purchase however, once purchased you would need to invest in storing and re-building that stand which means very often there is very little point in doing so.

Doesn’t sound too great does it? 

Well, many end to end exhibition contractors offer storage and refurbishment as part of their quote so, if you are planning on exhibiting at multiple shows then planning ahead and making decisions early is always beneficial as your design and budget can better suit a multi-show strategy.

So what is it going to cost me?

At this point it is not a question of how much a bespoke exhibition stand costs it a question of how much you want to spend. The best way of thinking about buying a stand is to think of it like having a house built. 

You would not commission an architect without a clear idea of what you would like to spend. Put simply, you can’t afford a mansion on a caravan budget. As a rough guide, for a bespoke built stand on a space of 15-20 sqm you should be thinking of spending anything between £10’000 - £25’000. Anything less than this would mean you should look for other cheaper options to create your space. Anything more than this and it’s safe to assume that you have experience in exhibiting and probably aren’t reading this at all. 

For lower budgets pre designed roller banners and modular components exist to buy ‘off the shelf’ and are maybe more suited to your budget. Roller banners cost around £50 each and pop up banner sets are usually around £1000 with roller banners etc including in the price, the design would be bespoke to you and you can have a wide variety sizes, the whole pop up is made so its easy for just one person to erect and the case becomes a take also to stand behind and great potential clients.

Don’t be afraid to discuss your budget with your designer. The worst thing you can do is tell a designer that your budget is open ended in the hope that you get something that looks great that you can afford. Trust their expertise, if you have £1000 or £10’000 to spend then tell them so they can advise on the best way to spend it, just because your budget isn’t huge doesn’t mean you cannot get something that is right for you. 

I love that design… Now what?

You have been presented with a design that you love based on the concise exhibition stand design brief that you wrote with help from your designer.

Your design meets all your aesthetic expectations but more importantly functions in a way that will help you to meet your targets for the show (footfall, product selling, networking etc.)

At this stage you should expect a full breakdown of costs and a detailed quote explaining exactly where your money will be spent. Quotes from various companies will vary but remember, there will always be a mark up for design and services on any quote you receive. You aren’t just purchasing the individual stand components, you are purchasing the expertise required to project manage and deliver the stand. The exhibition industry is unlike any other construction industry in that deadlines HAVE to be met. A stand cannot be built 3 days after a show finishes, it can’t be left in a hall when everyone’s gone home. It is essential that you research your contractors, look for reviews from previous clients and research a contractor’s portfolio thoroughly. Using a good design and build exhibition contractor is essential to the success for your show, don’t try doing it yourself to save money. If you’re focusing on getting your stand built and delivered you are not concentrating on nailing your targets and selling.

One thing to note on any quote you receive is which elements of the stand are bespoke and what is being hired. Usually all your stand furniture will be hired, stock walls and storage may also be hired. The bespoke element of your stand (reception desks, canopies, display units etc) is where your money is being spent and it’s important to know what is being built new and what is being hired in to help you.

So what else is there?

This list is by no means exhaustive but there are lots of additional costs to consider once you have approved a design and quote from your contractor.

Electrics - Although lights will often form part of your design, a cost for an electric feed to your stand will be charged by the show contractors.

Water and waste - Similar to the electrics, if required water and waste will be charged for by the organiser.

Literature – The production of literature for the stand will not be included in your stand design quote. Feel free to contact us, we offer cost price printing to all of our exhibitors.

Hospitality – Do you want to provide visitors to your stand with food and drinks? Restrictions will apply, again speak to the organisers. 

Your design can accommodate this but the cost for doing so will be additional and often times will have to be sourced by you.

Graphics and art work – Most good end to end exhibition contractors will produce and apply all the graphics for you stand however, make sure this is included in your quote. If you don’t have digital artwork suitable enough to turn in to graphics then creating these could be an additional cost.

Attractions – Any additional attractions you would like on your stand (A host, Fish tank, magician etc.) will usually be sourced and paid for in addition to your stand.

Marketing – Additional marketing at the show in order to attract visitors to your stand can often times be costly but effective. 

Contact the show organisers to find out what marketing packages are on offer and take advantage.

WIFI - Creating a WIFI hotspot for visitors is a great way to attract people to your stand but remember... It is an additional cost. 

So who do I choose to design and build my stand?

There are many options to choose when considering who to use to design and build your stand. The most cost effective solution is to use an end-to-end exhibition service. Companies offering this will design, build, install, remove and store your stand as well as providing additional project management and graphic production services. You could use a design agency that will design your stand for you and then use an external contractor to build it. This has its advantages as they may have access to a broader range of designers but will ultimately cost you more and give you less control over which you use to make and install the stand.

Summary

There is no hard and fast answer to what the cost of exhibiting will be however; the potential benefits are almost endless. 

Very few opportunities give you greater direct access to your market and potential clients. Make sure you research your show properly, put in the groundwork on your design brief and be realistic with your budget. Once you have found a contractor that you like work with them, let them know what you want to spend and how you want to spend it. They are there to help you achieve your goals and spend what money you have wisely. 

There is often a reluctance to talk budgets with clients thinking if they say £20’000 then a contractor they will spend £20’000, this may very well be the case but in that instance you will get a £20’000 stand. When it comes to buying a stand you really do get what you pay for.

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